LEGO® for UX – Exploring the power of metaphor with LEGO® SERIOUS PLAY®

“You can learn more about a person in an hour of play than you can from a lifetime of conversation” — Plato At the heart of UX practice is the need to elicit people’s perception of the world and how we might participate in it effectively. Metaphor is a way of thinking about and making sense of the world around us. It enables us to navigate unknown experiences. LEGO® SERIOUS PLAY® provides methods to become mindful about this largely unconscious practice. In this session we’ll explore how quickly and creatively we can engage and discover aspects of people’s worldview that is typically difficult to elicit using traditional means. And we’ll have some fun…come and discover the power of the brick!