Brown Bag Lunch: Optimizing design with behavourial economics

Designing digital experiences for the rapidly-evolving retail sector can be daunting. Customers and the staff that serve them have complex cognitive and psychological requirements. Behavioural economics provides a lens to consider these factors.

In this talk, Danny will explain how the innovation lab at LCBO applied behavioural economics principles to optimize the design of a drink mixology application. He will share the project development process from initial stakeholder needs assessment, user discovery, behavioural economics application, initial interaction design, to plans for validating design outcomes.